Many internet marketing agencies in Dubai and worldwide seem to be busy
with the sheer workload they have. Now, this is a good thing. However,
what is not a good thing is that many even didn’t notice the entry of
‘Hummingbird’ in the digital landscape.
‘Hummingbird’ is the major overhaul done by Google in its
search-algorithm in the past one decade. Some experts are also of the
view that ‘Hummingbird’ is not just an update like Panda and Penguin,
but a whole new engine that Google has come up with.
‘Hummingbird’ specs on, Google is now looking at the websites in a whole
new way; and this also means that website owners may see a good amount
of fluctuations in their site rankings on Google search engine result
pages or SERPs.
The latest move by Google has major implications
as far as internet marketing is concerned. Whether you are an agency
providing internet marketing in Dubai, or a business looking to boost
its presence online, you better prepare yourself for Hummingbird, or
else you might end-up being penalized.
‘Hummingbird’ is not hard
to understand; it’s in fact a natural evolution of the search-engine,
which has been up and running for more than 15 years. With this update,
the search-engine has again shown its commitment to come up with only
the most relevant sites/information in return of the queries entered by
the online users. Therefore, it is important to produce original and
interesting content as often as possible.
Google is now going beyond keywords and returning back results that
contain those words; with the latest update, it is now trying to
understand the ‘Context’ of the queries, and coming back with the sites
that answer those queries.
As an agency providing internet
marketing in Dubai, you should devote both time and efforts in getting
to know the inside-out of this latest update by Google, if you have
anything to do with this search-engine. However, you need not to bother
yourself, if Google rankings are not on your radar.
owners need to understand the value that a true internet marketing
agency in Dubai creates for their clients. They may charge you more, but
they will ensure that your website never gets penalized or even if it
suffers the damage, it is put back on the track in short period of time.
So, if you are looking for internet marketing in Dubai, try to tie the
knot with the most trusted ones.